Associate Director Marketing, KOL Engagement

About Madrigal:
Madrigal is a biopharmaceutical company pursuing novel therapeutics for non-alcoholic steatohepatitis (NASH), also known as metabolic dysfunction associated steatohepatitis (MASH). Our first therapy, Rezdiffra (resmetirom), was granted accelerated approval by the U.S. Food and Drug Administration (FDA) for the treatment of adults with NASH with moderate to advanced liver fibrosis (consistent with stages F2 to F3 fibrosis) and is being studied in a Phase 3 trial for the treatment of NASH with compensated cirrhosis.

Role Overview:
The Associate Director (AD) – Marketing, KOL Engagement will be a vital member on the US Marketing team focusing on healthcare professionals (HCPs). On March 14, 2024, Madrigal Pharmaceuticals received approval for RezdiffraTM (resmetirom) – the first and only FDA-approved treatment for noncirrhotic NASH with moderate to advanced liver fibrosis. This is truly a unique opportunity to help shape a nascent and rapidly evolving NASH (nonalcoholic steatohepatitis) marketplace filled with high unmet needs.

In partnership with HCP Marketing Leadership, this individual will help champion KOL/TL engagement and promotional peer-to-peer education efforts to support the US commercial launch of Rezdiffra, including continued growth. Specifically, this role will be responsible and accountable for workstreams related to (but not limited to) Speaker’s bureau and programming, advisory boards, other peer-to-peer education initiatives, product theaters, regional / local conferences, and other business critical efforts

This marketing leader will be required and empowered to help shape peer-to-peer education and KOL/TL engagement strategy, build effective tactical plans, create actionable project plans, manage budgets and timelines effectively, and deliver high-impact fit-for-purpose solutions that are supported by leadership and cross-functional partners.

Position Responsibilities: 

• Execute and measure professional marketing strategies and tactics aligned to brand strategy, positioning, targeting, and messaging while adhering to all FDA regulations and standards
• Help create and execute a robust KOL/TL engagement plan to support the launch of Rezdiffra
• Manage a best-in-class speaker bureau to support execution of high-impact peer-to-peer programming, including annual plan, operational setup, compliance requirements, content development, speaker identification & training, analytics, national broadcasts, etc.
• Lead regional/local conference strategy and execution; includes KOL engagement, product theaters, cross-functional partnering, and other initiatives
• Execute an advisory board strategy and annual plan to identify key customer insights
• Serve as a liaison between Marketing and Thought Leader Liaison Team (TLL) to gather insights and feedback to the broader Marketing team.
• Work collaboratively with Medical, Legal, and Regulatory team to ensure medically accurate and compliant execution of peer-to-peer and KOL engagement initiatives
• Effectively partner to ensure alignment and success with cross-functional partners including PRC/MLR, market research, analytics, medical affairs, regulatory, legal, compliance, field, etc.
• Manage agency partners, manage budget, and evaluate tactical performance to ensure appropriate resource allocation and timely delivery
• This is not a comprehensive listing of job functions. Responsibilities may change based on brand needs and development timelines.
• In compliance with relevant regulations, company policies, and ethical standards.

Qualifications and Skills Required:

• Motivated and accountable self-starter with ability to work independently with minimal direction
• Proven ability and desire to effectively drive execution of multiple initiatives simultaneously
• Excellent project management skills: ability to prioritize efforts and deliver on time and budget
• Attention to detail with ability to still see the big picture and connect the dots
• Superb communication and cross-functional partnering skills with ability to influence
• Ability to thrive in fast-paced business environment and manage ambiguity
• Ability to translate clinical data into compelling communications
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience
• Strong analytical skills and ability to translate insights into actionable strategies and tactics
• Travel is required – up to 25% of the time (including weekends as needed)
• Required to be in office 3 days per week (Conshohocken, PA or Waltham, MA)
• Passion for learning and development to be able to grow with the company.

Experience       

• Bachelor's Degree: MBA or Masters preferred
• 7+ years of diverse biopharmaceutical commercial or marketing experience (required)
• 3+ years of speaker programs/bureau and advisory board expertise (required)
• 2+ years of KOL/TL engagement experience (required)
• At least 1 specialty launch in the past 5 years; subpart H experience is a plus
• Experience in Liver Disease and/or Endocrinology preferred but not required
• Experience in smaller company (or team) environment is a plus
• Must align with Madrigal Core Values: Focus on patients, owner mindset, innovation and collaboration

Compensation:
Base salary is determined by several factors that include, but are not limited to, a successful candidate's qualifications, skills, education, experience, business needs, and market demands. The role may also be eligible for bonus, equity, and comprehensive benefits, which include flexible paid time off (PTO), medical, dental, vision, and life and disability insurance.