Job Title: Communications & Marketing Coordinator
Classification: Administrative
Division: Institutional Advancement
Department: Office of Communications and Public Relations
Reports: Director of Communications and Public Relations
FLSA Status: Part-Time, Hourly
JOB SUMMARY:
The Communications & Marketing Coordinator will take a lead role in developing Lincoln University’s marketing strategy. This position leads research, planning, budgeting, and implementation of all University marketing and advertising initiatives and oversees creative development through work with the Division of Institutional Advancement, the Office of Communications & Public Relations and external parties.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop strategic marketing plans for new and existing university events.
- Work with Communications staff to develop creative marketing campaigns that include print, television, and radio ads.
- Research, plan, and budget, all marketing initiatives.
- Establish strong media relationships with local TV, radio and newspaper organizations.
EDUCATION:
- Bachelor’s degree in Business Administration or Marketing, an accredited institution.
EXPERIENCE:
- Ten to fifteen years of experience in marketing management with increasing responsibilities for multi-faceted direction and planning within a University environment.
QUALIFICATIONS:
- Must be able to make decisions supporting the University’s mission and goals.
- Must have excellent communication skills, oral and written.
- Must have interpersonal skills, and the ability to work within a culturally diverse organization.
- Graphic design skills, including InDesign, Illustrator and Photoshop, desired
- Extensive knowledge of marketing principals, planning and budgets.
- Evidence of democratic and participatory leadership style.
- Ability to work in a student-centered environment and interact effectively with a variety of constituents on and off campus.
- Excellent analytical skills.
- Must have a high level of professional appearance and demeanor.
- Ability to maintain a high level of confidentiality.
PHYSICAL DEMANDS:
Moderate lifting up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and body mobility to stoop, kneel, bend and reach.
WORK ENVIRONMENT:
Work is primarily performed in a university campus environment and requires a flexible schedule including evening and weekend work. Travel for administrative work is expected. The employee is subject to inside environmental conditions: protection from weather conditions but not necessarily from temperature changes.
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