Events and Marketing Coordinator

Pittsburgh Life Sciences Alliance (PLSA) is dedicated to making greater Pittsburgh a global life sciences leader and economic engine at the intersection of the region’s unique clinical, research, manufacturing, and technology strengths. PLSA is seeking a talented Events and Marketing Coordinator to drive our mission forward through innovative events and strategic marketing initiatives.

Job Purpose:
The Events and Marketing Coordinator will play a pivotal role in driving the growth and engagement of the PLSA community. This position will focus on planning and executing a diverse range of events, managing marketing initiatives, and fostering strong community relationships. The ideal candidate for this position is a highly motivated and organized individual with a passion for the life sciences industry and should possess strong communication, interpersonal, and project management skills.

Principal (Essential) Duties:

Events Planning and Execution

• Develop and execute a comprehensive event calendar, including conferences, seminars, workshops, networking events, and social gatherings for PLSA community members.
• Organize and manage all aspects of event planning, including venue and vendor selection (catering, photography, etc.), speaker recruitment, budget management, registration, and logistics.
• Coordinate with vendors, speakers, and other stakeholders to ensure seamless event execution.
• Oversee event marketing and promotion, including creating promotional materials, managing social media campaigns, and coordinating email marketing. 

Marketing and Branding

• Develop and implement a marketing strategy to promote PLSA’s programming and increase awareness and engagement within the life sciences community.
• Create compelling marketing materials, including brochures, flyers, presentations, and social media content.
• Develop, curate and manage engaging content for PLSA’s social media, newsletter, and website.
• Initiate, develop, and maintain local and state media and public contacts for disseminating program information.
• Collaborate with team members to brainstorm new branding and marketings ideas and initiatives.
• Track and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.

Community Engagement:

• Actively engage with community members, in collaboration with the Community Manger, through regular communications that promote PLSA events, communicates its story, and advances the life sciences industry.
• Collect and analyze member feedback to improve the value and impact of PLSA's events and programs.

Budget Management:

• Manage the annual marketing and events budget, and track expenses to ensure budget adherence.

Knowledge, Skills, and Abilities:

• Strong knowledge of event planning best practices, from budgeting and logistics to vendor management and guest experience.
• Knowledge of marketing principles and proficiency in digital marketing tools and platforms.
• Strong project management skills; ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills with the ability to interact with community members, stakeholders, vendors, and the public at all levels.  
• Ability to develop innovative marketing campaigns and event experiences.
• Ability to think critically and solve problems effectively.
• Strong relationship-building skills with colleagues, community members and vendors.
• Meticulous attention to detail for accuracy in event planning and marketing.
• Strong organizational and time management skills.
• Ability to adapt to changing circumstances and priorities.
• Passion for the life sciences industry and a desire to contribute to its growth.

Experience / Education Requirements:

• Bachelor’s degree in marketing, communications, or related field. Relevant experience may be substituted for education.
• Minimum of 2-3 years of experience in event planning, marketing, or related field preferably within the life sciences.
• Proven track record of successfully planning and executing events of varying sizes and complexities.
• Experience in developing and implementing marketing campaigns
• Proficiency in using marketing automation tools, social media platforms, and content management systems.

This role will require occasional travel to domestic conferences 3-4 times annually. 

Working Conditions/ Physical Demands:

• Travel up to 25% to sites beyond the Pittsburgh area.
• Perform light work - exerting up to 20 pounds of force frequently and/or lifting no more than 20 pounds at a time with frequent lifting or carrying of objects weighing up to 10 pounds.
• Ability to see, hear, talk and perform tasks requiring manual dexterity and visual acuity; sit, stand, walk and other similar tasks requiring physical activity.
• Ability to operate standard office/computer equipment.