Lifecycle Marketing Manager

Before you dive deeper, please note the following key points:
 

• Happy Mammoth is an e-commerce company driven by performance. You can learn more at https://happymammoth.com/
• This is  a full-time fully remote contractor role
• We are seeking someone with a strong background in B2C marketing and direct-response marketing principles
• Although the role is remote, the candidate must be available during EU hours (GMT)

What you will get:
 

• A strong and flexible salary package 
• Paid holidays
• The flexibility of remote work from any location worldwide, whether it's your home, a co-working space, or a cafe.
• A vibrant, inclusive, and nurturing work environment with talented colleagues from across the globe
• The chance to contribute to the ongoing expansion of our global presence
• Flexible working hours
• Opportunities for professional growth and development
• Free access to books, courses, and other resources to enhance and broaden your skill set.
• A dynamic workplace with diverse challenges, bringing excitement and variety to each day.
• A chance to join our top mission to inspire positive health changes and help clients rediscover fulfilling lives.

Why You Should Apply for the Lifecycle Marketing Manager Role at Happy Mammoth:

At Happy Mammoth, we’re on a mission to empower women’s health through natural, science-backed supplements focused on gut, digestive, and hormonal wellness. Our rapidly growing e-commerce brand is dedicated to making a meaningful, lasting impact on our customers’ lives—and as our Lifecycle Marketing Manager, you’ll play a crucial role in this journey.
In this role, you’ll have the chance to lead innovative strategies that strengthen customer loyalty, improve customer lifetime value, and drive back-end revenue growth. You’ll be part of a talented, international team of over 30 professionals, working in a collaborative, growth-oriented environment that values new ideas and shared successes. With our ongoing global expansion, you’ll be joining us at an exciting time with opportunities for professional growth, development, and career advancement

What is the Lifecycle Marketing Manager role?

In simple words, you'll help us sell more products to our existing customers. This means, you'll be responsible for coming up and executing new ideas that will boost our rebuy rate and lead to higher LTV and AOV.
Some of your tasks will include analyzing what we do currently and doubling down on things that work, finding trends that can help us boost our back-end revenue, implementing new programs, campaigns, or structures dedicated to increasing the revenue coming from our email and SMS list.
For example -- an improved subscription model that makes people stay subscribed for longer. Loyalty programs and campaigns. Referral programs -- and so on.
Your actions will have a huge impact because of the sheer size of our lists -- which is an amazing credibility factor for you as a specialist.
This is a management-level position, so prior experience in leading and mentoring teams is essential

Responsibilities:
 

• Campaign Development: Design, implement, and manage high-converting email and SMS campaigns to retain, engage, and re-engage existing customers.
• Optimizing LTV and AOV: Developing strategies to increase customer Lifetime Value and Average Order Value through retention initiatives.
• Developing  and Optimize retention-focused KPIs: Establish specific KPIs to measure retention rates, churn, and overall success
• Loyalty Program Management: Oversee and enhance the loyalty program to maximize customer retention and engagement. Develop targeted rewards, tiered benefits, and personalized offers that encourage repeat purchases and strengthen customer loyalty.
• Lifecycle Automation: Develop and maintain automated workflows and drip campaigns to optimize customer engagement at every stage of their journey.
• A/B Testing: Conduct A/B tests to determine the most effective strategies, messaging, formats, and creative elements.
• Segmentation: Use customer data to effectively segment audiences and craft tailored messages that resonate with each customer group.

We are looking for individuals who
 

• Bring 7-10 years of experience in performance marketing, lifecycle, retention, or email marketing, ideally within a B2C environment. A strong background in product launches, email campaigns, and front-end acquisition is essential
• Have managed large contact databases (1M+ contacts preferred) and bring proven expertise in customer communications across email and SMS platforms (experience with Klaviyo and Attentive is highly preferred).
• Are results-oriented, focused on achieving measurable outcomes that enhance customer retention, engagement, and revenue growth, ensuring all efforts contribute to business success
• Are strategic and detail-oriented: Think strategically to support the company’s long-term vision while meticulously executing campaign details to drive impactful results.
• Thrive in fast-paced environments: Adapt quickly to changes and pivot as needed to meet evolving business needs.
• Excel at time management: Skillfully balance multiple priorities and consistently meet deadlines.
• Are proactive problem-solvers: Approach challenges with a positive attitude and a drive to “get things done.”

At Happy Mammoth, we're all about working together, no matter where we are in the world. We love new ideas, helping each other out, and staying focused on helping our customers. If you're someone who's excited about making a difference and being part of a team that really cares, we want to hear from you. Come join us and be part of our journey!

What will set you apart:

• You have a genuine hunger for success in all parts of your life
• You thrive taking action, taking responsibility and getting things done before deadlines
• You’re able to self-manage based upon the overall scope and work required
• You’re able to diagnose and solve technical problems quickly
• You're able to work as part of a team and actively contribute to conversations
• A willingness to learn and grow with the business