Marketing Communications Tradeshow Manager

The Marketing Communications function in the Ecolab Life Sciences sector is a team of specialized communicators with significant experience. Operating globally across the Life Sciences business, we communicate in highly regulated industries to customers and prospects who usually have a strong scientific or technical background. Our team leads global internal and external communications to support the growth strategy of the sector.

To support our growth goals, we are seeking a self-starting and dynamic Marketing Communications Tradeshow Manager to join our team. This role is integral to the successful execution of the business’ trade show program, spanning various industries around the world. The trade show calendar includes a variety of events, with a significant portion being smaller tabletop-styles events. In this role, you will partner with business leadership, international sales, and cross-functional teams to plan and execute impactful marketing events. Additionally, you will be responsible for tracking the success of these events to inform future planning and ensure a strong return on investment (ROI).

Main Responsibilities:

As Marketing Communications Tradeshow Manager, your responsibilities will include:

• Event planning and coordination: Manage division’s event calendar, plan, organize, and execute global marketing events, including trade shows, conferences, and corporate meetings. Coordinate all logistics, including venue selection, vendor management, budget, and timelines.
• Trade Show Booth Property Development: Lead development of booth properties and display materials, with input from marketing teams, for events and trade show booths, including messaging, banners, signage, and digital assets, ensuring brand consistency and messaging alignment across all materials. Negotiate team reviews, edits, and approvals.
• Event Promotion and Outreach: Partner with MarCom Manager and Digital Manager to develop and implement promotional strategies that drive event attendance and engagement utilizing various channels such as digital marketing and social media to targeted audiences.
• Attendee Management: Manage event registration, RSVPs, and attendee communications. Provide support and assistance to attendees before, during, and after events to ensure a positive experience.
• Content Creation and Presentation: Drive the process with subject matter experts to develop compelling presentations and content for events, including main-stage presentations, posters, and multimedia materials. Ensure all content is informative, engaging, and aligned with the event objectives.
• Event Reporting and Analysis: Track and measure the success of marketing events using metrics such as attendee rate, lead generation, engagement levels, and ROI. Provide post-event analysis and recommendations for future improvement.
• Cross-functional Collaboration: Collaborate with internal teams in areas such as sales, product, and creative to align event strategies with overall marketing programs. Coordinate with external partners, vendors, and sponsors as needed.
• Budget Management: Manage event budgets and expenses to ensure efficient use of resources and adhere to financial guidelines. Track expenses, negotiate contracts, and seek cost-effective solutions to maximize ROI.
• Stay Updated on Industry Trends: Keep abreast of industry trends, best practices, and emerging technologies in event marketing and communications. Incorporate innovative ideas and strategies to enhance event effectiveness and relevance.

Minimum Qualifications:

• High school diploma, GED, or equivalent and 8 years of experience OR Bachelor’s degree and 5 years of experience
• Immigration sponsorship is not available for this position

 Preferred Qualifications:

• Proven experience in international event managing, planning, coordinating, and execution, preferably in a marketing or communications role.
• Creative mindset with the ability to think strategically, problem-solve effectively, and be solutions-oriented.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong interpersonal skills with the ability to collaborate cross-functionally and build relationships with internal and external stakeholders.
• Excellent written and verbal communication skills with keen attention to detail.
• Proficient in event management software, CRM systems, and Microsoft Office suite.
• Ability to thrive in a fast-paced, dynamic environment, adapting quickly to changing priorities and requirements.
• Knowledge and ability to thrive in a matrix organization.
• Ability to travel <20% both domestically and internationally.

Benefits 

Potential Customer Requirements Notice

To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:

• Undergo additional background screens and/or drug/alcohol testing for customer credentialing.

• Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.

Americans with Disabilities Act (ADA) 

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.