About the Role:
We are seeking a highly skilled and detail-oriented Senior Digital Marketing Operations
Specialist to join our team. This role is pivotal in executing our digital marketing strategies
and ensuring seamless operations for our enterprise-level clients in the investment
management industry.
Key Responsibilities:
● Platform Management: Configure and optimize HubSpot and other marketing
platforms to meet client needs, including building complex workflows, integrations,
and custom objects.
● Campaign Execution: Manage and execute email marketing campaigns, website
updates, and social media initiatives (limited) to drive engagement and conversions.
● Data Analysis and Reporting: Analyze campaign performance metrics, identify
trends, and provide actionable insights to optimize future strategies.
● Technical Support: Provide technical support and troubleshoot issues related to
marketing automation, data flows, and system integrations.
● Client Collaboration: Collaborate with client teams to understand their needs, gather
requirements, and deliver high-quality solutions.
● Team Collaboration: Work closely with designers, content marketers, and account
managers to ensure smooth project execution and meet deadlines.
● Process Improvement: Continuously identify opportunities to streamline processes,
improve efficiency, and enhance the overall marketing operations.
Required Skills and Experience:
● 3+ years of experience in digital marketing operations, with a strong focus on
HubSpot
● Advanced proficiency in HubSpot, including workflows, automations, and integrations
● Strong understanding of digital marketing principles, including email marketing, social
media, and content marketing
● Experience with data analysis tools (e.g., Google Analytics) and reporting
● Excellent analytical and problem-solving skills
● Strong attention to detail and accuracy
● Excellent written and verbal communication skills
● Ability to work independently and as part of a team
● Experience in a regulated industry, particularly financial services. (is a plus)