Associate Manager, Off Premise Channel Marketing

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.

Deutsch Family Wine & Spirits seeks an Associate Manager, Off Premise Channel Marketing, Josh. This position will ensure that sales have everything they need to successfully execute the Brand plans within the channel. This position provides connectivity between Consumer Marketing and Sales by supporting the development of Off Premise Marketing tactics on various platforms ensuring brand equity. Responsible for overall support and tool development in line with the brand plan strategies.  Supporting development and design of communications, programs and coordination of channel tools and resources.  As an Associate Manager, Off Premise Marketing, you will be assigned a brand/group of brands you support.

This position will report to Manager, Off Premise Chanel Marketing and is a remote opportunity. Responsibilities are outlined below. These responsibilities are representative of the key areas of focus but are not limited to the items listed below.

Responsibilities:

• Supports delivery of overall growth, profitability, and multi-year strategy of the brand(s) assigned through development of the end-to-end tools by collaborating with Consumer Marketing and Sales.
• Support brief writing development and reinforce creative feedback.
• Serves as central point of contact between sales and marketing to align plans and tools for all off premise activities.   
• Responsible for leveraging insights to support development of national BTL programs for the brands supported. Programs will be aligned with brand strategies and channel needs while delivering strong shopper engagement and high ROI. This includes program, concept, elements, digital commerce, tools of the trade.
• Creates custom programs requested by sales on the brands supported per the established guidelines from Program Optimization.
• Leads development and delivery of POS (including coupons), digital assets, legal approvals, DASH uploads, tools of the trade, portfolio initiatives, and trade standards for assigned brands.   
• Invest time across the off-premises channel to understand a broad view of the market.
• Partners with sales teams to understand competitive programming and activity.
• Works with finance to understand and apply learnings from post program analysis including ROI.
• Positions DFWS to be a D1 supplier by supporting the development of unique marketing initiatives that enhance brand strategy and Customer profitability target.

Qualifications:

• Undergrad degree required; 5+ years of commercial sales/marketing experience in spirits/wine supplier industry or other CPG companies.
• Stakeholder management experience with the ability to influence and develop strong partnerships across the business.
• Thorough knowledge of distribution, promotion and selling techniques, combined with strong analytical capabilities.
• Strong understanding and experience of marketing levers to drive growth in off premise channel and sub-channels.
• Excellent leadership, interpersonal and verbal and written communication skills.
• Structured thinker, effective communicator with excellent written and verbal communication skills and ability to collaborate with partners across all levels of the organization
• Excellent attention to detail, strong strategic thinking, creative problem solving, and analytical skills
• Ability to develop strategic presentations
• Strong knowledge of marketing principles and the creative development and execution process
• Highly organized with a preference for operational processes and systems and a painstaking attention to detail.
• Ability to prioritize and manage multiple projects with large groups of distributed stakeholders and project team members simultaneously; in a fast-paced environment.
• Self-starter with the ability to navigate ambiguity with thoughtful problem-solving.
• Ability to combine curiosity and persistence to unravel seemingly complex problems and get to the root problem or challenge.

What We Offer:

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401 (k) match
• Product allowance to enjoy on DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees children
• Gym reimbursement
• Employee Assistance Program

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com

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