Content/Copywriter

Company Description

Our client is the nation’s largest non-profit professional educational institution devoted to financial services. Holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others since 1927. The College’s faculty represents some of the financial services industry’s foremost thought leaders.

Job Description

Primary Duties

• Develops engaging and compelling content for a variety of audiences in support of differing objectives.

• Leverages knowledge of marketing communications strategy across all channels including print, web, social media, mobile, and video.

• Assists AVP of Marketing and Communications in the development of content strategy.

• Researches, writes, edits, and publishes materials for digital platforms that are captivating and SEO friendly.

• Uses working knowledge of SEO and tactics to improve website traffic generation.

• Creates digital and print marketing tools including dynamic emails, websites, blog posts, images, and videos that enhance marketing efforts.

• Enforces brand tone and voice guidelines for all digital content and copy.

• Guarantees the quality of site, email, and digital content to ensure copy, images, hyperlinks, and other assets meet branding guidelines and are fully functional.

• Assumes accountability for the accuracy and integrity of content.

• Models and upholds company core values.

• Performs other related duties and responsibilities as assigned.

Qualifications

• Performs other related duties and responsibilities as assigned.

QUALIFICATIONS:

• Excellent verbal and written communication skills, and ability to interact professionally with a diverse group of individuals

• Entrepreneurial spirit with a strong sense of ownership, urgency, and follow through

• Demonstrated ability to effectively manage time and prioritize efforts

• Strong interest in current media and social media trends

• Ability to multi-task and work in a fast paced environment

• Open to growing as part of a team – ability to take direction and be taught

• Knowledge of current cultural and technology trends

• Experience with Drupal, Google Analytics, and/or Adwords a plus

Additional Information

EXPERIENCE/EDUCATION:

• 1-3 years of experience

• Bachelor’s Degree in English, Marketing, or a related field

• Knowledge of the Insurance/Financial Services industry

• Comfortable working with a Mac.

• All applicants must submit a writing portfolio in addition to resume and cover letter