Director, Content Marketing - Philadelphia, PA
Msccn
On-site
Philadelphia, Pennsylvania, United States
Job Description
On behalf of VetJobs/MilitarySpouseJobs, thank you for your interest. We are assisting our partnering company, listed below, with this position. It is open to Veterans, Transitioning Military, National Guard Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow for next steps.
We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.
The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.
But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.
Position Summary:
We are looking for an experienced Content Marketing Director to build a new category. This role is designed for a dynamic individual with proven category building experience to impact brand awareness, lead generation, and customer engagement. This role will report to the Head of Product Marketing.
Key Responsibilities:
Develop comprehensive content strategy
Develop data-driven content strategy that aligns with company goals, customer needs, and industry trends. This strategy should outline content themes, target audiences, key channels, and metrics for success.
Partner with vendor to optimize SEO strategy including: keyword research, meta descriptions, optimized headlines, and internal linking strategies
Reinforce ParetoHealth as an industry thought leader
Create a quarterly anchor thought leadership artifact with unique insights, trends, and expert point of view that positions us a category leader.
Conduct customer interviews and manage processes that consistently produce 5 case studies per quarter to demonstrate customer experience and business impact.
Generate and nurture leads through storytelling
Develop evergreen nurture campaigns that address specific customer pain points, questions, and needs at each stage of the buyer’s journey. This includes case studies, success stories, and educational content that supports the sales funnel.
Support key product launches or major marketing campaigns with the creation of webinars content, landing pages, blog posts, press releases, and social media content.
Scale content marketing impact
Standardized content playbooks and style guides that ensure brand consistency across all content channels. These documents should provide guidelines for tone, voice, messaging, and visual standards.
Manage an editorial calendar and dashboard reporting that outlines all upcoming content pieces (including blogs, social media posts, email campaigns, case studies, whitepapers, webinars, videos, and other formats) and measures their business impact.
Required Skills & Qualifications:
Minimum of eight years of B2B content marketing experience, ideally with experience with brokers and employer benefits.
Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
Must be willing to travel seasonally, 10% of the time, to meet business needs.
On behalf of VetJobs/MilitarySpouseJobs, thank you for your interest. We are assisting our partnering company, listed below, with this position. It is open to Veterans, Transitioning Military, National Guard Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow for next steps.
We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.
The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.
But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.
Position Summary:
We are looking for an experienced Content Marketing Director to build a new category. This role is designed for a dynamic individual with proven category building experience to impact brand awareness, lead generation, and customer engagement. This role will report to the Head of Product Marketing.
Key Responsibilities:
Develop comprehensive content strategy
Develop data-driven content strategy that aligns with company goals, customer needs, and industry trends. This strategy should outline content themes, target audiences, key channels, and metrics for success.
Partner with vendor to optimize SEO strategy including: keyword research, meta descriptions, optimized headlines, and internal linking strategies
Reinforce ParetoHealth as an industry thought leader
Create a quarterly anchor thought leadership artifact with unique insights, trends, and expert point of view that positions us a category leader.
Conduct customer interviews and manage processes that consistently produce 5 case studies per quarter to demonstrate customer experience and business impact.
Generate and nurture leads through storytelling
Develop evergreen nurture campaigns that address specific customer pain points, questions, and needs at each stage of the buyer’s journey. This includes case studies, success stories, and educational content that supports the sales funnel.
Support key product launches or major marketing campaigns with the creation of webinars content, landing pages, blog posts, press releases, and social media content.
Scale content marketing impact
Standardized content playbooks and style guides that ensure brand consistency across all content channels. These documents should provide guidelines for tone, voice, messaging, and visual standards.
Manage an editorial calendar and dashboard reporting that outlines all upcoming content pieces (including blogs, social media posts, email campaigns, case studies, whitepapers, webinars, videos, and other formats) and measures their business impact.
Required Skills & Qualifications:
Minimum of eight years of B2B content marketing experience, ideally with experience with brokers and employer benefits.
Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
Must be willing to travel seasonally, 10% of the time, to meet business needs.