Position: Marketing Coordinator/Assistant Studio Manager
Location: HOTWORX - Ephrata, PA
Reports To: Franchise Owner
Employment Type: Full-Time
Position Overview:
HOTWORX Ephrata is seeking a dynamic, self-motivated Marketing Coordinator/Assistant Studio Manager to join our team. This role will focus on driving lead generation and community engagement to grow membership and expand brand awareness in the local market. The ideal candidate will have a passion for fitness, excellent interpersonal skills, and experience in grassroots and business-to-business marketing. This position will involve working closely with community partners, executing on and offsite events, and implementing creative guerilla marketing tactics to engage potential members and drive membership growth as well as assist the General Manager with studio operations.
Key Responsibilities:
1. Community and B2B Engagement:
- Develop and maintain relationships with local businesses, creating mutually beneficial partnerships.
- Organize and manage on-site and off-site events with partner businesses to generate leads and increase brand visibility.
- Build partnerships with local employers to establish HOTWORX memberships as part of their employee benefit programs through discounted enrollment options.
2. Vendor and Event Management:
- Oversee and manage relationships with third-party marketing vendors, ensuring alignment with brand goals and timely execution of campaigns.
- Plan and coordinate on-site and off-site events that foster community engagement and lead generation.
3. Guerilla Marketing and Brand Awareness:
- Utilize creative guerilla marketing tactics to increase brand awareness, including distributing door hangers, handing out free workout passes, and representing HOTWORX at local community events.
- Strategize and execute grassroots marketing campaigns to promote the HOTWORX experience and generate new leads.
4. Sales and Lead Generation:
- Track, report, and analyze lead generation efforts, ensuring all campaigns are optimized for member acquisition.
- Collaborate with the studio team to drive membership sales, coordinating efforts between marketing and sales activities.
5. Marketing Analysis and Strategy Development:
- Continuously monitor and assess marketing initiatives, providing insights and recommending improvements to enhance outreach and member engagement.
6. Studio Operations and Support:
- Deliver exceptional customer service by assisting members with their workout experience, promoting membership growth and retention, ensuring facility cleanliness, and completing daily operational procedures.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- 1-2 years of experience in marketing, community engagement, or a similar role.
- Strong networking, relationship-building, and communication skills.
- Ability to work independently, think creatively, and prioritize effectively.
- Passion for fitness and commitment to promoting health and wellness.
- Willingness to work evenings and weekends as needed and for events.