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Day - 08 Hour (United States of America)
This is a Stanford Health Care job.
A Brief Overview
Background
Stanford Medicine, renowned for its preeminence across its tripartite mission, is deepening efforts to reimagine cancer care, from prevention through survivorship. Our goal is to reach the full continuum of patients through a new expanded model, adapted to each patient segment. Stanford Medicine aims to revolutionize the standard of care for difficult to treat cancers and underserved populations; grow the cancer delivery network across California and nationally; power diagnosis and treatment plans with exported intellectual property (IP); and define new frontiers for screening and detection.
To appropriately support this bold vision, promote Stanford Medicine's expertise, and build a national reputation for reimagined cancer care, Stanford Medicine has created a new position: Marketing Director, Cancer Care.
Job Summary
The Marketing Director, Cancer Care, will play a leadership role in developing and driving the marketing strategy to support the Cancer service line's vision of strengthening Stanford Medicine's national and global reputation for cancer care. The Director will sponsor efforts to leverage market research, insights, competitive analysis and a deep understanding of Stanford Medicine to develop the positioning and messaging that supports the growth and expansion of our cancer services. The Director will also be accountable for supporting partnerships and other opportunities that reinforce Stanford Medicine's commitment to ensuring that all communities, particularly those that are underserved and/or suffer from health disparities, have an understanding of and opportunity to receive care from Stanford Medicine.
Locations
Stanford Health Care
What you will do
Closely partner with Market Development & Outreach to provide marketing strategy input into the broader Stanford Medicine Reimagining Cancer strategy.
Partner with the Marketing Insights and Patient Experience teams to create, validate, socialize and adopt cancer patient personas and refine on an ongoing basis
Work in concert with the Marketing Insights team to conduct Market research to inform short, mid- and long-term iterative positioning.
Develop and present at a defined cadence the 1–7-year strategic marketing plan for building a national reputation for the Stanford Medicine Cancer Center.
Define iterative short, mid- and long-range plans spanning 5-7 years, reflecting Cancer Care’s business needs and continuously modifying as needs evolve.
Serve as the project sponsor (center of the wheel) for the multi-department development of the cancer service line positioning, along with other service line needs.
Develop maintain and present a quarterly marketing dashboard to various leadership groups that identifies and tracks key milestones related to all cancer care marketing efforts.
Regularly provide and present updates to key internal and external stakeholders regarding marketing strategy, activities, metrics and outcomes.
Gain a deep understanding of the needs of traditionally underserved communities by disease type, geographies, and opportunities and identify, socialize, and implement ways for Marketing to help address those needs.
Understand and leverage pioneering research content that strengthens Stanford Medicine’s thought leadership from basic science through clinical care.
Establish relationships and provide support for each of the cancer and related ambulatory clinics, understanding the physicians and researchers, their areas of expertise, their differentiating procedures/treatments, and key research projects.
Identify cancer clinics and geographies with opportunities for growth, today and in the next 2-5 years, and develop and implement strategies to support that growth.
Collaborate with Stanford Medicine Children’s Health to understand and incorporate pediatric patient journeys.
Develop and implement the strategic plan for marketing cancer clinical trials across Stanford Medicine.
Serve as the key Marketing lead for partnering with – and leveraging – our East Bay community efforts in service of the cancer service line.
Education Qualifications
Bachelor's degree in a work-related discipline/field from an accredited college or university. Master’s degree preferred
Experience Qualifications
Ten (10) years of progressively responsible and directly related work experience.
Experience in an academic medical or community hospital setting preferred.
Required Knowledge, Skills and Abilities
Effectively translates core business strategies into actionable initiatives with deep knowledge of concepts, principles and methods of developing and executing effective marketing strategies.
Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two.
Demonstrated experience in presenting complex ideas in a simple and impactful manner (verbal and written).
Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
Proven client credibility - strong relationship building and bridging competencies with demonstrated ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy.
Dogged focus on execution and driving results and can strike a balance between fostering the relationship and doing what’s right for the business and organization.
Can sell the work, sometimes delivering ideas clients are not yet comfortable with by providing a compelling vision and an informed POV backed by strong rationale.
Combines a good mix of patience and diplomacy: can “read the room/mood” and adapt accordingly to get results within an academic medical environment.
Proven ability to work effectively across a highly matrixed organization; strong executive presence and works well with colleagues at all levels; inspires loyalty, collaboration, and confidence.
Effective leader adept at driving and managing change with collaborative style of management that values the input of others.
Ability to build relationships with people from diverse areas, as well as with “key influencers,” and inspire those outside their direct sphere of control.
Disciplined, yet entrepreneurial - energized by challenge, driven by results, track record of being a catalyst for brainstorming, moving projects forward and delivering superior results.
Positive attitude, strong character, intelligence, integrity, and common sense.
Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
These principles apply to ALL employees:
SHC Commitment to Providing an Exceptional Patient & Family Experience
Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford’s patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.
You will do this by executing against our three experience pillars, from the patient and family’s perspective:
Know Me: Anticipate my needs and status to deliver effective care
Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
Coordinate for Me: Own the complexity of my care through coordination
Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.
Base Pay Scale: Generally starting at $72.55 - $96.15 per hourThe salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.