Basic Function
Wolters Kluwer Health Learning and Practice (HLP) division is seeking a Product Marketing Manager for Medical and Healthcare Education. This global role works with product management, editorial content development, central marketing, market research, sales enablement, and the global sales team to ensure the effective go to market strategy and implementation of digital courseware, virtual patient simulations, and other digital solutions and print products for faculty and students. This position will lead strategic planning, industry and product-based research, competitive analyses, positioning, go-to-market planning and execution, positioning and sales tools to assist sales enablement, and promotional communications with a focus on driving digital adoptions and student purchase.
The PMM provides in-depth understanding of the market, customers, and competition to create compelling and differentiated messaging, collateral, and innovative marketing programs, succinctly communicating core benefits to customers and driving demand for Health Learning and Practice medical education solutions. The PMM will also be responsible for providing a marketing strategy roadmap for key education digital solutions.
The PMM collaborates with the broader marketing team as an expert in digital course solutions for medical education, representing and communicating an understanding of faculty and student adoption and purchase habits. The ability to grasp and translate digital capabilities into benefits that engage faculty, deans, department chairs, program directors and students is paramount.
Essential Duties and responsibilities
- A deep understanding of key markets to target, collaborates internally and externally to complete and collect market research and intelligence, defined market segmentation and buyer/decision-making personas
- An expert understanding of portfolio, products offered, differentiators, customers, and competition
- Definition of key product launches, or key product marketing campaigns (for example, new feature launches for existing product, or new packaging/bundling strategy or key initiative) based on seasonal calendar; ensures alignment between product, sales, and marketing.
- Flawless development of, and execution of, and measurement of cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization; go-to-market strategies include routes to market, offerings and pricing strategy, sales, and partner materials.
- Collaboration with central marketing and solutions marketer for the most effective, best practice approaches to generate and develop/nurture leads and achieve campaign goals/metrics.
- Usage of data-driven insights to measure and define future best practices.
- Responsibility for full customer UX from product-level position to development/copywriting
- Continuous updating and refinement of product marketing information based on competitive landscape, adjusting positioning, messaging, and materials as required
- Collaboration with sales and partners to development materials that enables teams to sell and deliver new offerings (for example: internal sales training, sales collateral such as presentation assets, and flyers/emails; and product information documents and competitive grids)
Other Duties
- Performs other duties as assigned by management
- Manage time and company resources appropriately
- Attend meetings outside of traditional 9-5 work hours as needed
Job Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience:
- 2-3 years previous sales and/or marketing experience
- Experience working in higher education, healthcare or the biological sciences a plus
- Demonstrated track record in taking new products to market and achieving market share growth with current products a plus
- Proven ability to make data-driven decisions that influence and evolve marketing plans
- Proven ability to quickly learn new products and communicate their value proposition
- Agility and speed in executing strong writing and ability to translate complicated ideas into language easily understood by others required
Other Knowledge, Skills, Abilities or Certifications:
- Strong proficiency in Microsoft Office tools, including but not limited Word, Excel, Outlook, PowerPoint, and Smartsheet.
- Comfortable presenting to multiple audiences, including internal and external stakeholders
- Ability to work well in a cross-functional team environment and work effectively with remote team members required
- Excellent attention to detail and project management skills, balancing multiple projects with changing priorities simultaneously required
Travel requirements
- Domestic and international travel up to 40% of work time, particularly during the academic year (customer sites) and to support industry events and trade shows
Physical Demands
- Ability to assist in set up and break down at conferences/exhibits
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They’re not intended to be an exhaustive list of all duties and responsibilities and requirements.