Marketing Manager
VerilogueCompany Description
Verilogue brings patients, physicians and the healthcare industry together to share information, enhance disease understanding and participate in medical marketing research. In order to develop more effective medicines and communication materials for patients and physicians, the healthcare industry requires more insightful customer data.
Verilogue's patent-pending technology system captures information at the point-of-practice™ and enables physicians to digitally record conversations with select patients each month. Verilogue provides a secure and confidential way for patients and physicians to share opinions during office interactions. To learn more, visit http://www.verilogue.com.
Job Description
Verilogue seeks an experienced corporate marketing professional who will be responsible for implementing Verilogue’s marketing strategy and internal and external corporate communications.
Primary Job Responsibilities
- Execute product and corporate marketing plans that articulate the value of Verilogue and our products in a compelling and engaging manner.
- Work with internal teams and external agencies to develop marketing collateral and communications materials, including brochures, newsletters, direct mail/email campaigns, etc.
- Administer Verilogue’s electronic marketing efforts including supervision of Web site design and maintenance.
- Research and assist with the development of strategies and plans that identify marketing opportunities, direct marketing, and new project development.
- Oversee new product advertising plans, develop and enhance product positioning and collateral materials for introduction into new markets.
- Interface with and support the business development team, providing high-quality sales tools and materials.
- Assist with the development and management of PR programs.
- Develop publication plans supporting Verilogue’s overall business, individual product lines and expert personnel.
- Develop process and assess metrics (ROI) for marketing activities.
- Define, negotiate and oversee related external vendor relationships and partnerships.
Key Competencies
- Excellence in delivering creative marketing, advertising and public relations communications that drive results is a key requirement for the position
- Outstanding oral and written communication skills with attention to detail are needed
- Strong project management skills are required
- Demonstrated ability to work as a team player and collaborate across functions
- Able to work in a fast-paced environment and adapt to changing priorities
- Experience working with advocacy groups a plus
- Passion for healthcare, online social networks and marketing analytics are a plus
Qualifications
- Bachelors degree in marketing or business required, Masters degree or MBA a plus
- 1-3 years product communications, marketing, or strategy consulting experience including proven ability to run projects from the idea phase to completion, working across departments and with outside partners/vendors
- Business to business marketing or relationship based marketing experience is required
- Knowledge of the pharmaceutical and healthcare industry preferred
- Experience in affiliate or partnership marketing a plus
- Advanced abilities with MS Office is required, particularly with PowerPoint
- Sample of a creative dossier or effective document delivered in the past
Additional Information
Verilogue rewards personal excellence in the pursuit of our common goals and is extraordinarily respectful of the individual and of the creative, intellectual and cultural diversity of our team. Our culture has allowed us to attract and retain talented individuals who are driven by a vision of the way we will transform the practice of health care communication.
If you are interested in joining Verilogue, please apply online at www.verilogue.com .