Senior Manager, Marketing Insights & Analytics

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.

Deutsch Family Wine & Spirits is seeking a Senior Manager, Marketing Insights & Analytics. This role involves analyzing brand performance and ensuring strategies are grounded in consumer and commercial insights. The Senior Manager will lead brand performance reviews and identify risks and opportunities based on market dynamics, consumer behavior, retailer nuances, and competitive threats. They will collaborate with the channel marketing team to create selling stories that highlight our competitive advantage and develop compelling programs that influence consumers. This is a remote position that reports to the Director of Commercial Insights.  

Responsibilities:

• Thought Leadership and Performance Management:
  • Equip Marketing with data-driven insights that guide strategic decisions, ensuring commercial viability.
  • Serve as the primary contact for all inquiries related to brand performance, requiring regular communication and collaboration with brand teams.
  • Lead monthly and quarterly discussions with marketing to review category, brand, and competitive performance to identify risks and explore opportunities. Manage ad hoc “deep dive” requests.
  • Oversee and report on depletion performance versus plan, emphasizing key risks and opportunities. Provide insights to inform both short-term and long-term brand strategies.
  • Analyze large datasets to explain complex business challenges and present solutions in a clear, visually appealing format.
• Sales Collateral: 
  • Distill marketing initiatives into clear, actionable stories aligned with our commercial objectives.
  • Provide insights to create fact-based rationale to garner support for our brands in Off Premise channels. 
  • Collaborate with commercial marketing on sell sheets, programming presentations, and other Tools of the Trade deliverables.
  • Commercialize our core selling stories across the sales organization.

Qualifications:

• Bachelor’s degree required; MBA preferred.
• 8+ years of experience in syndicated data analysis within a consumer products organization; Bev Alc preferred.
• Expert knowledge of Circana/Nielsen syndicated and Consumer Panel and/or Numerator data.
• Ability to analyze, interpret and apply syndicated data to support targeted business plans and drive actionable solutions. Proficiency in data extraction, analysis, and presentation creation/delivery is a must.
• Exceptional written and verbal communication abilities, coupled with strong presentation skills, demonstrating the ability to tell a story with data.
• Commercial experience/exposure to sales organization to support sales efforts with selling tools.
• Outstanding leadership skills; ability to use influence to build consensus across both leaders and peers.
• Effective multi-tasking and project management skills with the ability to develop, negotiate and manage project scope, timeline, work plan, and deliverable for on time delivery in a fast-paced environment.
• Highly self-motivated and results-driven with strong business acumen, curiosity, attention to detail and the ability to identify issues/opportunities for improvement and be proactive in addressing them.
• Expert Excel and PowerPoint Skills.

What We Offer:

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401 (k) match
• Product allowance to enjoy on DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
• Gym reimbursement
• Employee Assistance Program

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Force & Grace, Josh Cellars, Josh Cellars Reserve, The Calling; France: Andre Lurton, Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com

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